SURGE
This unisex fragrance is inspired by the surreal, fog-drenched visuals of Clams Casino's "I'm God" music video. Our goal was to translate the moody, cinematic atmosphere of a misty beachside into scent, a moment suspended in time where ocean air and fog converge.
To recreate the soft veil of fog, we crafted a meticulously balanced incense accord that wraps the fragrance in a sheer olfactive haze. At its core, it is a true freshie, paying homage to the aquatic icons of the 90s reimagined through our distinctive LabHouse lens.
Modern accents of pink pepper and woody ambers lend a sparkling, contemporary edge while marine elements like seaweed and Ambrofix inject a bracing realism. The result is a fragrance that captures both clarity and atmosphere, freshness and mood.
Perfumers: Miriam Shechet & Macaul Neenan













