ROXO

ROXO is the Portuguese word for purple, and that’s exactly how this perfume smells. Inspired by New Hampshire’s state flower, purple lilac, ROXO is a lush, floral tribute to our roots at LabHouse.

 

Since lilac can’t be distilled, we studied the flower in nature to capture its scent as authentically as possible. Lilac is a complex bloom, composed of many delicate facets: anisic and hawthorn-like, with hints of jasmine and even a subtle pine nuance. We reimagined this bouquet using Egyptian jasmine sambac and a rare variety of ylang ylang from the Comoros Islands, which brings a radiant, solar facet. The result is pure lilac from top to base, softened by a whisper of sensual musk.

 

Lilacs bloom for only a few fleeting weeks each year. ROXO captures that magic and makes it eternal.

 

Perfumers: Miriam Shechet & Macaul Neenan